agency 

Red Antler 

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brief 

​Legacy tech founder Brett Adcock came to the Red Antler team ready to achieve the long-held dream of humanoid robotics at scale. Brett needed a breakthrough brand that codified his bold vision of the future for prospective investors and employees.

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solution

Our brand system communicates the techno-optimism that drives Brett and his all-star team of engineers — while projecting a fierce competitive mindset to investors ($2.6 billion reported in most recent funding round.) Our messaging needed to walk the line, combining pragmatic tech know-how with truly inspired vision for progress. 

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The future is here, and it's human-shaped.