agency 

Red Antler 

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brief 

​A calendar for kids? The Charmspring team came to Red Antler looking for brand, product, and web design on their research-backed children's toy: the Springboard. 

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solution 

For kids, structure isn't just a must — it's magic. Our brand identity balances function and whimsy, leveraging messaging that focuses on the next-level play & harmony that gets unlocked when children feel psychologically safe, and prepared to take on the day.